On the last day of 2011 I met up with Matt Ivester for a portrait shoot for the Chronicle of Higher Education in West Hollywood, Calif. Ivester, the founder of the now defunct and controversial JuicyCampus website – on which college students could anonymously post rumors about one another – has just written a book, lol… OMG!: What Every Student Needs to Know About Online Reputation Management, Digital Citizenship and Cyberbullying during his summer off as a graduate business student at Stanford. I didn’t want to get too conceptual with this shoot, so avoiding doing anything that would try to illustrate the idea of ‘cyber reputation.’ I decided instead to just go with a straightforward portrait, playing a little with reflections to illustrate the about face he has made in his stance on the subject, but otherwise just trying to show him as is. As he’s from Palo Alto, we really didn’t have a suitable location to shoot, so decided to meet up at the Pacific Design Center in West Hollywood and wing it. He was easy to work with and we found a few good places to shoot, particularly across the street at the West Hollywood Library, despite not having permission to shoot there. I think it didn’t hurt that it was New Year’s Eve and staffs and security were at a minimum. The top image is what ran, but I like the headshot as well.