Last month I visited the LA offices of the London-based e-commerce company Farfetch to photograph a behind-the-scenes look at its operation. If you’re not familiar (I wasn’t, but my wife definitely was), the company is an online marketplace that sells on behalf of high-end fashion boutiques around the world. They don’t stock the items themselves, but list them on their site and then take a cut of sales. In order to properly list each item on their site, the boutiques must send in one of each item they want to sell, which the team at Farfetch then catalogues, styles and photographs before sending back to them. On average they list around 1,000 new items each week. If you’ve ever done product photography, you can imagine the amount of time this must take! You can read more about the process by checking out the article here. For more photos from the day continue reading below.
Every year or two Nana and I get back together to make some fresh portraits. This time, we had been talking about it when the opportunity to shoot in a room at the Ritz Carlton in downtown Los Angeles came up. Her roommate had rented the room for a birthday party and we couldn’t pass up the opportunity to get together and have some fun. I only had 45 minutes available that day to shoot, as I was on the way to a meeting that afternoon, but we made the most of it! Here are a couple of my favorites that I think show a great side of her personality. I’ll probably post some additional shots on Instagram in the following days. You can follow me at @davidzentz!
It was satisfying to see my images on billboards along Sepulveda Boulevard in Los Angeles recently. The photos were part of an advertising campaign I shot for a new, LA-based clothing company called Bona Fide Clothing and Lifestyle Apparel. The shoot took place over two days in the downtown Arts District and at my home base, 1320 Studios in Venice. I had a great time working with the kids and young adults who modeled for the shoot. It was also great working with a new company whose aim is to not only be profitable, but also incorporates charitable giving into its business model — what the company refers to as “Conscious Commerce” — where a percentage of all sales goes to charitable causes in the community. Work is already underway for the company’s next campaign and I’m looking forward to being a part of it again.
Here’s one from a recent shoot with hip-hop artist Ice the Villain. The shoot was a collaboration with a stylist friend, Sunshine Harding, that we submitted to the music and fashion blog Style & Hip-Hop. For the shoot we found a great graffiti wall in the Crenshaw neighborhood that provided countless backgrounds and textures to work with. Check out more here.
Last week I had another amazing shoot with my friend Nana Agyapong, a Venice-based artist, model and actress. My first shoot with her was strictly portrait and confined to the studio, so this time we headed off in another direction. Nana has proven to be one of my favorite people to work with, because in addition to being stunning in front of the camera, she brings an amazing level of energy and creativity to the process. Shooting with her is truly a collaborative effort! In addition, she’s an amazing trooper, as it was quite chilly out there! Check out several more shots after the jump!
Two weeks ago I had a great time photographing Los Angeles-based VJ and video artist Jesse Nikette. I first met Jesse as he was standing in a dark doorway on Market Street, wearing hot pink glasses reminiscent of Star Trek’s Geordi LaForge (I had to look that up) and jamming on a silent piano guitar that, rather than play music, controlled video projections being thrown on the wall across the street. Photos from that encounter, which happened while he was participating in the Venice Art Crawl, are a few posts back. After that night I invited him over to shoot some portraits that incorporated his video creations. I wanted to shoot him because I thought his work was interesting and I have a few ideas about a series of portraits on local artists. On the night of the shoot he brought over his gear, which included a laptop, a high-quality video projector and a few components I’ll, for lack of a better term, call thingamajigs, and we spent a good hour or two throwing up different projections and figuring out ways to incorporate him into the patterns. Most of his work was actually very colorful, and we even used a smoke machine at one point to cut across the light rays, but this one stood out the most to me for its graphic quality as well as his stance. It’s always fun shooting portraits just for the sake of doing it. It’s fun having the freedom to create without any guidelines and I’m almost always happy with the results. If you want to see more of Jesse’s work and learn a lot about video art and projection mapping in general, definitely check out his site, www.jessenikette.com!