Stylehaul – Annual Report Photography for RTL Group

RTL_Stylehaul_Annual_Report

Stylehaul Corporate Editorial Portrait

A couple months ago I spent an afternoon in the fashionable offices of Stylehaul in Hollywood photographing project manager Melanie Okamuro for their parent company RTL Group’s 2018 annual report. Stylehaul is essentially an online network bringing fashion and beauty influencers from around the internet under one roof. Founded in 2011, the young startup was recently acquired by the larger, Luxembourg-based media company. What I loved about this shoot was that the client designs their annual reports with an editorial eye, using fun, modern design and portraiture rather than the typical approach of more traditional corporate imagery. The photos really help tell the story of who their employees are and gave me the freedom to play around with various looks and lighting approaches. Melanie, who as a project manager and programmer isn’t usually in front of the camera, was a great subject. She was not only very friendly, but very patient and was willing to work with me and my team to create the best images possible. Thanks to all involved!

RTL_Stylehaul_Annual_Report

RTL_Stylehaul_Annual_Report

RTL_Stylehaul_Annual_Report

RTL_Stylehaul_Annual_Report

 

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