I’m generally a people photographer, but from time to time find myself shooting products for clients ranging from start-ups to large corporations, such as Kyocera. I enjoy these shoots because they’re a creative challenge and a nice change of pace. One recent project I’ve been working on is for a small gourmet food company called Pretzelphoria, which also happens to be owned and operated by my aunt and uncle out of Lancaster, PA. The pair formed the gourmet-flavored and chocolate-covered pretzel company over 10 years ago and were in need of a new website to help them increase online sales and open doors to new business opportunities. In person, their unique line of pretzels practically sells itself – not to discount their salesmanship – but online they needed images and platform that showed off the products so that anyone who visited would see how appetizing they are and hopefully buy a few bags. Seeing this as an opportunity to help out the family and show what we could do, I teamed up with my wife and cousin, both of whom have extensive experience in PR and copy-writing, to basically form a one-client, boutique marketing firm. Over a few weeks we shot their entire line of products, created a new website and developed their social media channels and email marketing capabilities, which we continue to oversee. So far the results have been great, bringing them a drastic increase in online sales, as well as invitations to a number of high-end festivals. It’s been fun to work on and will be exciting to see them continue to grow in the coming years. Check out their website if you have a chance, and follow them on Instagram, Facebook or Twitter to receive news on new products as well as special discount codes. Or you can sign up for their mailing list on their website.
Below are some additional images I shot for them as well as others shot recently for clients that include a new line of ghee butter, Hanky Panky underwear and Kyocera cell phones.
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